Brewing delicious iced tea is a science. Whether you sell it to customers at a restaurant or convenience store, you want to make sure your iced tea is refreshing and tastes great.
If you’ve ever brewed iced tea at home, you may have made the mistake of steeping a tea bag for too long or using too much tea. The result is a slightly bitter taste – not very refreshing.
Complicated brewing techniques leave room for human error and safety concerns. Switching to a simpler process gives you comfort in knowing that you’re serving customers high-quality iced tea without much extra hassle.
Here are three common iced tea brewing mistakes and tips on avoiding them.
1. Brewing Tea Too Infrequently
You may be worried about the cost of brewing tea multiple times per day. After all, you don’t want to waste product. You may even be keeping product in your iced tea urn overnight to minimize costs.
However, customers don’t want to drink tea that’s been sitting in an urn all day and night. You should be brewing twice per day to ensure you’re serving fresh tea.
That’s why you need an iced tea brand that keeps your brewing costs down. The right product should produce a two-gallon brew as opposed to the traditional three gallons. At that rate, you only have to sell a single glass of tea to pay for the cost of one brewing.
2. Using Tea That’s Been In The Storeroom Too Long
If you have limited storage space, you may be worried about not moving products quickly enough.
You also want your tea to be flavorful, so you should avoid keeping product in storage for too long. It’s important to choose an iced tea with small brewing packs so you don’t have product sitting on the shelf for months. You should only have to keep a 30-day supply of inventory.
3. Not Cleaning Your Iced Tea Urn Regularly
You and your employees are busy. Your iced tea brewing machine should be the last problem you have to think about. But without daily cleaning, water lines may accumulate on the inside of your urn.
Your iced tea must comply with health regulations, so look for an urn that’s both easy to use and easy to clean. Instead of buying an urn that you need to completely disassemble or bleach to clean, choose an iced tea urn that employees can clean by removing only one portion of the urn.
Serving your customers delicious iced tea doesn’t have to be a major undertaking. By updating your iced tea urn and implementing an easy-to-follow process, you can fix these common brewing mistakes and perfect the art of brewing a perfect glass of tea.
Ready to learn how you can turn tea into a revenue accelerator? Discover five tips for boosting your convenience store iced tea sales.


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